A new survey of 2,000 general population Americans revealed that 43% are using the end of the year to compensate for the rest of 2024, increasing their good deeds like volunteering or donating. Do you typically increase your good deeds more towards the end of the year?

From now to the end of the year, respondents plan to spend over an hour per day — eight hours a week — on pursuits of "good." And for 44%, that includes participating in Giving Tuesday this year. Giving Tuesday is the Tuesday after Thanksgiving in the United States. It is touted as a "global generosity movement unleashing the power of people and organizations to transform their communities and the world". Do you plan to do any good deeds on Giving Tuesday?

One respondent shared, when asked about the best thing they did in 2024, "Sometimes, it's the small stuff, like checking in with a co-worker who seems down or helping someone figure out a solution. You might not realize the impact right away, but later, it clicks that maybe that small act brightened their day." "Even a small deed can have such an incredible ripple effect," said Julie Murphy, Director of Digital Media at Avocado Green Mattress. "Sometimes all someone needs is a little reminder that many of us have so much to give!" Do you agree that smaller gestures and deeds have a ripple effect?