QUESTIONS
1.
1.
Welcome to the frenzy of functional beverages – drinks designed to do more than just taste good or hydrate. What started in the late 1980s with caffeine- and vitamin-laced energy drinks like Red Bull has grown into a multi-billion-dollar industry. Have you noticed more "functional" beverages when you go shopping?
Yes
48%
1049 votes
No
28%
605 votes
Undecided
13%
275 votes
Not Applicable
12%
271 votes
2.
2.
Feeling stressed? Try a drink with ashwagandha, a shrub long used in herbal medicine. Want to enhance your workout? There are drinks containing chromium, a mineral that may boost metabolism. Want to get in a party mood without alcohol? Multiple companies are making non-alcoholic spirits and beers infused with ingredients like guayusa, a leaf containing caffeine and antioxidants. How often do you purchase functional beverages?
Every shopping trip
3%
75 votes
Often but not always
5%
117 votes
Sometimes
10%
230 votes
Rarely
19%
420 votes
Never
62%
1358 votes
3.
3.
In some ways, there's nothing new about humans seeking added benefits from their drinks. Ancient Egyptians and Romans sipped chamomile tea for its perceived healing effects. In 1935, a Japanese microbiologist introduced Yakult, a fermented milk drink now sold around the world as a way to improve gut health. Do you have any favorite functional beverages that work for you? Comment below!
Yes
16%
350 votes
No
84%
1850 votes
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