Cineplex Inc. has made almost $40 million from online booking fees, which are central to a competition bureau lawsuit against the Canadian cinema chain. Do you go to Cineplex for the movies?

Cineplex charges an additional $1.50 on every ticket purchased online, but Scene+ members get a discount and CineClub members have the fee waived. Competition commissioner Matthew Boswell alleges the online fees are deceptive, because moviegoers are not presented with the full price of a movie ticket on the very first page they encounter when buying tickets from Cineplex.com. The bureau sued Cineplex in May 2023, alleging the company is breaking the law by adding a fee that raises the price of tickets purchased online. The bureau alleges this is misleading and an example of drip pricing, also known as a junk fee. Do you think drip pricing or junk fees should be illegal?

Cineplex has argued Boswell's claims are without merit and should be thrown out, with costs awarded to Cineplex, because moviegoers are told about fees they may face from the start of the purchase process. Who do you think will be successful in this lawsuit?