Results: Hidden in Plain Sight
Published on 01/09/2020
Companies use subliminal messages for marketing purposes and to strengthen or heighten the persuasiveness of advertisements.
QUESTIONS
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Comments
1.
1.
Federal Express (FedEx), the shipping company, uses an arrow between the "E" and the "X". This "hidden" arrow was intended to be a subliminal symbol for speed and precision. Have you noticed the hidden arrow in the logo?
Yes
29%
772 votes
No
71%
1865 votes
2.
2.
Baskin Robins has a pink and blue "BR" with "baskin robbins" in lowercase. The colors chosen are not just for fun; they have a specific intention. The curved part of the "B" and the left line of the "R" are pink. Look at them together to see the number "31," referring to the available flavors. Do you see the 31 inside the logo?
Yes
81%
2131 votes
No
19%
506 votes
3.
3.
Hershey Kisses logo has a kiss hidden between the "K" and the "I." Are you aware of the kiss in the logo? (If you need a little help seeing it, tilt your head to the left.)
Yes
29%
768 votes
No
71%
1869 votes
4.
4.
Amazon, the global retail giant began as a bookseller. As the company started to sell more products, it required some rebranding. "The present logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile)" Do you order from Amazon?
Yes
80%
2118 votes
No
14%
378 votes
Not Applicable
5%
141 votes
COMMENTS