Results: Food Failures

Kellogg's introduced OJ's in 1985, advertising the cereal's "natural flavors" and how it had "all the vitamin C of a 4oz glass of orange juice." Sounds awful. Customers agreed, and Kellogg's discontinued the cereal a year later. Would you try this cereal?

In 1992, Pepsi was convinced that what consumers wanted was a caffeine-free, clear version of its iconic soda. But Crystal Pepsi didn't last two years before it was yanked from shelves. In an interview with Thrillist, the former Pepsi marketing executive who came up with the idea called it "probably the best idea I've ever had — and the most poorly executed."idea was? Do you think this was a good idea?

At the turn of the century, Heinz decided that it needed to shake things up. The condiment company decided to innovate by turning its ketchup purple, green and several shades in between. The brightly colored ketchup was advertised to kids in commercials highlighting how the new nozzle would allow them to draw on their food. Though the product was initially a hit with customers, it ended up being discontinued by 2006 as customers went back to their regular red ketchup. Would you buy this product?

In the mid-1990s, McDonald's tried to de-throne the Big Mac and expand its customer base with a new, premium item. The fast food chain spent a reported $200 million developing and marketing the Arch Deluxe: a quarter pound beef patty on a potato bun, topped with bacon, lettuce, tomato, cheese, onions, ketchup and a mustard-mayonnaise sauce. The problem? No one really liked it. Franchisees found it difficult to make because it required new sauce, buns and seasoning, which threw a wrench into their operations. Customers, meanwhile, thought it was overpriced. It was removed from menus in 2000. Does this sound good to you?

It's safe to say that Colgate should've stuck to toothpaste. The dental care brand made a brief foray into into foods, introducing a frozen lasagna TV dinner in the 1980s. Would you eat a meal from a toothpaste brand?