Results: The Pumpkin Spice Latte is Back
Published on 08/23/2024
It’s still summer, but the Pumpkin Spice Latte is coming back to Starbucks earlier than ever.
Source: https://www.cnn.com/2024/08/21/food/starbucks-pumpkin-spice-latte-launch-date-2024/index.html
Source: https://www.cnn.com/2024/08/21/food/starbucks-pumpkin-spice-latte-launch-date-2024/index.html
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1.
1.
Beginning yesterday, the fall favorite beverage returns to US menus — two days earlier than in 2023. Its return also marks the launch of Starbucks' full autumn menu, which includes pumpkin- and apple-flavored drinks and snacks. Roughly 10% of Starbucks' overall sales come from seasonal staples, the chain revealed Wednesday. Do you enjoy ordering seasonal beverages?
Yes, including the Pumpkin Spice Latte
25%
680 votes
Yes, but not the Pumpkin Spice Latte
18%
484 votes
No
35%
956 votes
Not Applicable
21%
580 votes
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2.
Starbucks credits the PSL's popularity to its familiarity. "It's something you can depend on," Thomas Prather, vice president of marketing at Starbucks, previously told CNN. "When PSL comes back — it's something that you've remembered over the years and it's like, OK, something in my life is normal and predictable and comforting." Do you agree that having something predictable in your life helps you feel more comfortable? Yes
59%
1582 votes
No
17%
472 votes
Undecided
24%
646 votes
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3.
Is there anything "predictable and comforting" you are looking for this fall? Comment below! Yes
33%
882 votes
No
41%
1113 votes
Undecided
26%
705 votes
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