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PepsiCo Unveils New Chip Packaging Strategy: More Chips, Same Price

Published on 10/19/2024
By: Tellwut
923
Food & Drink
10
Source: https://www.cnn.com/2024/10/16/business/tostitos-chips-shrinkflation-pepsi/index.html
1. PepsiCo, the owner of Lay's, Doritos, Tostitos and Ruffles chips will put more chips in some bags to claw back customers tired of higher prices with skimpier bags. Shoppers have balked at downsized chips, cookies, paper towels and other products, widely known as shrinkflation, and turned to cheaper options or stopped buying altogether. Have you noticed the effects of shrinkflation (smaller product sizes at the same price) on the items you buy?

PepsiCo, the owner of Lay's, Doritos, Tostitos and Ruffles chips will put more chips in some bags to claw back customers tired of higher prices with skimpier bags. Shoppers have balked at downsized chips, cookies, paper towels and other products, widely known as shrinkflation, and turned to cheaper options or stopped buying altogether. Have you noticed the effects of shrinkflation (smaller product sizes at the same price) on the items you buy?
2. A PepsiCo spokesperson told CNN that Tostitos and Ruffles "bonus" bags will contain 20% more chips for the same price as standard bags in select locations. PepsiCo is also adding two additional small chip bags to its variety-pack option with 18 bags, the spokesperson said. How do you feel about PepsiCo increasing the size of some chip bags without raising the price?

3. The price per ounce of salty snacks has increased 36% compared to 2020, outpacing a 21% increase in overall grocery store prices. Have you cut back on buying snacks due to inflation or shrinkflation?

4. Do you have a favorite chip? Comment below!

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