Decline in Champagne Sales Linked to Waning Celebration Spirit

1. Champagne sales have lost their pop as people around the world aren't in the mood to say "cheers." The total number of Champagne shipments from France sank nearly 10% last year to 271 million bottles, marking the second consecutive year of declines as inflation-weary consumers cut back and a generally glum mood permeates across the globe. Have you bought champagne or sparkling wine (including alcohol free) in the past year?

2. "Champagne is quite linked with celebration, happiness, et cetera," LVMH Chief Financial Officer Jean-Jacques Guiony said on an earnings call. "Maybe the current global situation, be it geopolitical or macroeconomic, does not lead people to cheer up and to open bottles of Champagne." Have you felt less inclined to celebrate over the past year

3. If you are celebrating something big, how likely is it that you will have champagne?

4. Do you give champagne as gifts to celebrate when someone has an important celebration or milestone?