Results: Daily Debate: Should fast food restaurants sell alcohol?
Published on 06/04/2015
Taco Bell says it will serve beer, wine and "mixed alcohol freezes" at a new location set to open in Chicago this summer. The chain, owned by Yum Brands Inc., says the restaurant will have a new design it's testing in urban markets. It says the layout has already been launched in South Korea, Japan and the United Kingdom.
The new layout is the latest sign Taco Bell is working to shed its fast-food image and appeal to millennials, who marketers say prefer places and products that seem less cookie-cutter and more "authentic." Wendy's, which is also trying to recast itself as a step up from traditional fast-food, has also been pushing a remodeling of restaurants that features more inviting and mixed seating options.
The new layout is the latest sign Taco Bell is working to shed its fast-food image and appeal to millennials, who marketers say prefer places and products that seem less cookie-cutter and more "authentic." Wendy's, which is also trying to recast itself as a step up from traditional fast-food, has also been pushing a remodeling of restaurants that features more inviting and mixed seating options.
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Daily Debate: Should fast food restaurants sell alcohol?
Yes
30%
392 votes
No
70%
931 votes
COMMENTS