Results: Digitally Altered
Published on 01/21/2018
QUESTIONS
GO to COMMENTS
Comments
1.
1.
Source: Consumer Opinion. Do you think companies or brands using advertising featuring digitally altered models or people (such as photo-shopping, "airbrushing") promotes unrealistic body images in society?
Yes
75%
1298 votes
No
12%
206 votes
Undecided
13%
230 votes
2.
2.
How often would you say models or people appearing in advertising for brands are digitally altered to improve how the person looks?
Always
46%
792 votes
Often
38%
657 votes
Not too often
4%
71 votes
Never
3%
44 votes
No Opinion
10%
170 votes
3.
3.
Do you think it is acceptable or unacceptable for companies or brands to digitally alter the appearance of models or people in their advertising?
Acceptable
12%
213 votes
Unacceptable
56%
968 votes
Undecided
17%
296 votes
No Opinion
15%
257 votes
4.
4.
Do you think companies or brands digitally altering the appearance of models or people in their advertising has more of a negative impact when it comes to overweight, underweight, men, women, teenagers, children, moms or dads?
People who are overweight
23%
407 votes
Women
20%
347 votes
Men
7%
122 votes
Teenagers
18%
311 votes
Children
8%
147 votes
People who are underweight
7%
127 votes
Fathers
4%
78 votes
Mothers
6%
112 votes
All of the above
51%
878 votes
None of the above
18%
304 votes
Other (please specify)
1%
18 votes
5.
5.
Are familiar with CVS Health's recent announcement they will stop "materially altering" photographs of models or people used in their advertising, and identify photos that have or have not been altered with watermark symbols?
Yes
33%
571 votes
No
67%
1163 votes
6.
6.
Lastly: If you post selfies on any type of social media website, do you digitally alter your physical appearance?
Yes
7%
119 votes
No
36%
626 votes
Not Applicable
57%
989 votes
COMMENTS