1. Tourists visiting the picturesque and posh Italian lakeside town of Como have always been spoiled for choice when it comes to souvenirs. Now there's a new item they can take home that is turning heads and raising eyebrows: sealed cans of "Lake Como air." The cans, sold by the communications company ItalyComunica, are priced at $11 (€9.90), with each can containing 13.5 ounces (400ml) of "pure air from the most beautiful lake in the world," the product website says. If a famous location you were at offered a similar souvenir (e.g., canned air, sand, or water), how likely would you be to purchase it?