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Results: 54% of Americans find personalized advertising unsettling

Published on 03/15/2025

By: Tellwut

2912

Living

Source: https://www.marketingdive.com/press-release/20250306-54-of-americans-are-creeped-out-by-personalized-advertising-yougov-report-2/

QUESTIONS

GO to COMMENTS Comments

A majority (54%) of Americans say they are creeped out when they see advertisements that are personalized based on their online behavior, according to a new report from YouGov. How do you feel about personalized ads?

I find personalized ads unsettling

42%

1205 votes

I don't mind personalized ads

18%

535 votes

I don't notice or care about personalized ads

18%

509 votes

I use an ad blocker so don't see ads

10%

282 votes

Undecided

13%

369 votes

Have you ever purchased something because of a personalized ad? Comment below what it was!

Yes

16%

465 votes

84%

2435 votes

COMMENTS