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"Adultoween" is the latest Halloween trend
Published on
10/30/2024
By:
Tellwut
9
303
Seasons
5
Ferrero North America, part of the global sweet-packaged food company the Ferrero Group, today released new survey findings revealing that Halloween is increasingly becoming a holiday for adults, not just children.
Source: https://www.prnewswire.com/news-releases/new-survey-by-ferrero-finds-halloween-isnt-just-for-kids--adultoween-is-the-latest-halloween-trend-302264143.html
1. Do you agree that Halloween has evolved into a holiday that is now equally for kids and adults?
Yes, I think it's equal
No, I still think it's more for kids
No, I think it's more for adults
2. Here are some key findings from the study. Do any apply to you?
69% of adults say they plan to buy candy this year even if they don't expect trick-or-treaters
40% of adults say Halloween is their favorite holiday
58% of adults say they plan to decorate their house for Halloween
60% of adults say they enjoy carving pumpkins for Halloween
47% of adults say they dress up in costume for their own enjoyment
36% of adults dress their pets up for Halloween
77% of adults feel nostalgic about trick-or-treating
None apply to me
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