'Demure' is Dictionary.com's word of the year

1. "Demure" is Dictionary.com's word of the year, with all the credit for its popularity going to lifestyle and beauty influencer Jools Lebron and her catchphrase, "very demure, very mindful." Previous to this survey, have you heard the catchphrase, "very demure, very mindful", that you can recall ?

2. Dictionary.com calls demure's rise in usage "meteoric" in 2024, after Lebron started using it in early August. "Between August 2023 and July 2024, there was no significant trend in the usage of the word demure," according to Dictionary.com. "By the week of Aug. 18, 2024, however, there was almost 14 times more interest in the term, highlighting the term's almost overnight explosion in popularity. At the peak of the trend, demure had 200 times more searches on Dictionary.com than it did on dates preceding August." Dictionary.com's lexicographers analyze headlines, social media trends, search engine results and other data to come up with its word of the year, calling it a "linguistic time capsule" that captures "pivotal moments in language and culture." Other words that stood out for Dictionary.com's lexicographers this year were "brainrot," "brat" and "extreme weather." Do you think the word of the year should be based on pop culture and internet trends?